
With the right care routine and products, you can significantly reduce fading and keep your colour — natural or dyed — looking rich, healthy, and radiant. Read the main causes of colour fade, and what you can do to keep your hair vibrant.
1. Frequent Hair Washing
When it's got hot, it's common to wash your hair more frequently. However, this can strip your hair of its natural oils and colour, especially if in hot or hard water.
Tip: Try to limit washing your hair 2-3 times per week (depending on your hair type), and use lukewarm or cool water. If you live in an area with hard water, consider installing a water softener.
2. Sun Exposure
UV rays break down chemical bonds in dye molecules, especially in dyed and lightened hair.
Tip: Use UV-Protectant hair sprays such as the Balmain Hair Sun Protection Spray, or choose a leave-in conditioner with SPF. Also, wear a hat when outdoors.
3. Chlorine and Salt Water
Environmental factors such as pollution, chlorine from swimming pools, and even salty sea water can all cause hair dye to fade.
Tip: The Balmain Hair Sun Protection Spray also protects against chlorine and salt. Also, ensure you rinse your hair with fresh water before and after swimming, and even consider a swim cap.
4. Your Shampoo & Conditioner
Using the right shampoo is key to preventing hair colour loss. Many low-quality and commercial hair care products contain harsh sulfates which can strip hair colour.
Tip: If you're investing in your hair colour, make sure you also include hair care in your budget. Choose top quality shampoos and conditioners which are formulated to be gentle on colour treated hair. Try Balmain Hair's Couleurs Couture Shampoo, Conditioner and Mask, or Hair by Sam McKnight's Rich Cleanse Nourishing Shampoo or Rich Nourish Conditioner.
5. Heat Styling
Frequently using hair dryers, straightening irons and curling wands can damage the hair cuticle, leading to colour loss.
Tip: Limit the use of heat styling tools, and consider allowing your hair to air dry where possible. Always use a decent quality heat protectant spray before styling. Take a look at Balmain Hair's Thermal Protection Spray, Hair by Sam McKnight's Save The Do, and Cloud Nine's Magical Quick Dry Potion.
6. Hair Health & Porosity
Damaged or highly porous hair absorbs and loses colour more easily.
Tip: Get regular trims to prevent split ends, and incorporate protein treatments and moisturizing masks to restore structure. Consider Balmain Hair's Overnight Repair Serum and Revitalizing Hair Mask, or Hair by Sam McKnight's Deeper Love 5-Minute Intense Treatment Mask.